1. March 2014 15:43
We needed a logo and I was given the following criteria to design with:
Use the font already selected; Portland; reaching; optimistic; no roses; bridges are ok if the photos are lit up at night; and the skyline is ok if it is lit up at night. Something that can work both really tiny (1/2 inch sticker) and really big (banners, t-shirts, and other advertising). Need to be able to resize it significantly.
I interpreted these instructions as a vector graphic that had a bridge and the Portland skyline. Another artist, Samuel Klein and I passed files back and forth, working out options for the logo. He had the fabulous idea of adding in a space ship flying through the foreground and adding a pop of red into the logo. Building this logo was a great collaborative experience.
Below is the example sheet of the logo with different background options as well as the 1/2 inch sticker version.